Information Product Networking Group
Email Marketing Best Practices
This screencast from NewMediaSandbox.com discusses Email Marketing Best Practices.
- Have a plan
- Maintain targeted mailing lists
- Send only to opt-in subscribers
- Send only relevant messages
- Design with users in mind
- Custom landing pages
- Test everything
- Measure everything
- Comply with CAN-SPAM act best practices
- Have appropriate unsubscribe functionality
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© 2009 Created by Norm Lanier on Ning. Create a Ning Network!
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